Trust & Respect
In business, as in life, integrity is everything. Within our organization integrity goes deeper than just the game rules— it is our code of conduct. Confidence, respect and inclusiveness are imperatives. Non-judgment and non-solicitation are non-negotiable.

Thirst for Learning
Our most valuable asset is wisdom gained through our appetite for knowledge and the transformational experiences that we share with our peers. A thirst for learning leads to an open mind. A thirst for learning leads to an open mind, and an open mind leads to greater opportunity.

Boldly Go!
This is what we’ve done all our lives. It’s what allows us to grow and take risks. It inspires us to never give up, celebrating failures as well as successes. It’s an innate instinct born out of courage, creativity and eternal optimism.

Make a Mark
We are not afraid of challenge convention. We are in control of our destiny, and with that comes a great responsibility. To build value. To make a difference. To leave a legacy. We are willing to put in the effort to transform any experience into a positive one for all.

Cool
Cool defines our approach, our attitude and our experiences. As we carve our own path, we are reinventing the experience of what it means to be an entrepreneur. We are vibrant and progressive. We commit to forward thinking. We commit to innovation. We commit to cool.